Credits:
Senior Content Manager: Relationships (U Up? Podcast, Betches Brides, Betches Moms)
Producer: U Up? Podcast
Senior Social Producer: @BETCHES, American Fever Dream, Good Bodies, So Bad It’s Good with Ryan Bailey, The Betchelor, U Up?
Favorite Tools:
Analytics & Community Management: Looker Studio, Emplifi
Design/Editing: Capcut, Canva, InShot
Additional Creations & Contributions:
U Up? For More: YouTube Bonus series
YouTube bonus content for @BETCHES
U Up? Dating Mixers
Regularly pitched social content for all Betches social accounts
Instagram
YoY Growth: +142%
Engagement Rate: +31%
TikTok
Views: 6.8m
Engagement Rate: 6.5%
YouTube
Subscribers +72%
Revenue +128%
Work Samples
So Bad It's Good with Ryan Bailey, ft. The Secret Lives of Mormon Wives cast
This is an example of: pulling the right moments for social. While the cast was at the peak of virality, there were questions across social about the lack of Layla's coverage. This moment shows why she's not just a secondary figure.
“Instagram Breakups & Girl Code For Friends’ Exes” ft. Kaitlyn Bristowe
This is an example of: amplifying a viral conversation. This conversation from U Up? Podcast became the top-performing pod clip across all Betches accounts, and it was picked up across over 30 media outlets.
“How Can The Let Them Theory Help Me?” ft. Mel Robbins
This is an example of: directing for social-first moments. I studied Mel Robbins' content and guest appearances when I prepared this show outline. I also informed the hosts of what I expected the guest to do and how I would need them to steer the conversation back to a social hook about dating.
"How Online Are You?" at CultureCon 2024
This is an example of: expanding reach into a new audience. Covering the red carpet for Betches' first attendance at CultureCon, I used the How Online Are You? series from Betches' YouTube, but added the twist of centering around topics from Black audiences. This brought in attention from exactly who I was targeting on TikTok while meeting the current Betches audience where they were at.
Meme reel using Tems' music video
This is an example of: tying pop culture and relatable moments together. I pulled this standout moment from Tems' music video and prepped copy to align with the start of Daylight Savings Time.
"He breaks no contact" trend ft. JaNa Craig and Serena Page of Love Island
This is an example of: jumping on a current TikTok trend with notable talent. Love Island USA's season 6 cast had a record-breaking season and remain in the spotlight, so in addition to a lightning round interview, I created a popular dating trend.
What: Mixed media carousel
Why: Testing Love Is Blind content while Season 6 was airing and notably trending on Instagram, TikTok, and Twitter.
How was it a success: 2.6m impressions, 12.09% ER
What: Original tweet
Why: The Betches audience loves nostalgia and the Parent Trap anniversary was coming up, so it was the perfect setup to pair with the modern dating experience.
How was it a success: 1.4m impressions, 16.72% ER
What: Mixed media carousel
Why: Join trending conversation around Sabrina Carpenter following the release of "Please Please Please"
How was it a success: 1.1m impressions, 11.34% ER
What: Mixed media carousel
Why: Sabrina Carpenter was a proven hit, and I was also obsessed with her Juno positions. I pitched a web article to our lifestyles editor and collaborated with the Gen Z content manager to create this carousel for promotion.
How was it a success: 361.4k impressions, 9.95% ER, 2k link clicks
U Up? Podcast
As the producer of the U Up? Podcast, I led the creative and operational process from concept to promotion. I developed episode outlines that blended trending topics with listener-submitted content, introduced new segment ideas, and ensured seamless execution of sponsored episodes and merchandise promotion. I managed the recording schedule, prepped hosts ahead of each session, and tracked analytics across both audio platforms and YouTube to inform content strategy. Additionally, I pitched exciting guests and concepts, created organic promotional content, and oversaw audience engagement through the podcast’s social media and email—building engagement through genuine connection and handling all customer service communications.
Highlights:
In 2024 alone, YouTube views increased by 94%, with the top videos being replaced by new episodes and bonus concepts.
I pitched a limited-release promotion for a new hat, leading to over $3000 in sales within the first weekend.
Netflix’s Love Is Blind x U Up? Podcast
This branded campaign required conceptualizing a bonus episode that celebrated 5 years of “Love Is Blind” while also mirroring an authentic episode of U Up? In addition to pod clips, I pitched native concepts to Netflix as both added value and branded posts for seamless promotion towards new leads and audience members that may not watch the show yet.
A few more feats worth mentioning?
In addition to managing the Relationships accounts, I’ve conceptualized, created, or edited content for most of the Betches accounts, including @Betches, @AlwaysOn, @Everythings.Fine, @SendHelp, and @WhensHappyHour on Instagram. Additionally, I managed Betches Podcasts’ TikTok and led content plans for podcasts on @Betches’ TikTok and YouTube Shorts.
My social-first promotional strategies for Oversharing and The Betchelor crossing over from audio-only podcasts to YouTube led to 75% of the audience coming from Instagram. This strategy included mixed media carousels like this and bonus coverage of trending content like this.
I’ve also worked with several brands, handling everything from creative pitches to content execution for both podcasts and social media. This branded work includes collaborations with ABC’s The Golden Bachelor, DryBar, Maybelline, Netflix (Bridgerton, Love Is Blind), NYX Cosmetics, Stanley, Sony, and more.