I’m a digital media expert with a passion for social media marketing—from content ideation to the data that guides our next moves. Since 2014, I’ve taken on nearly every role in this space: social media manager, content creator, team leader, email marketer, paid social coordinator, host, creative director, influencer and brand marketer, podcast producer. While I’m not the only former journalist with a strong digital skill set, my ambition and constant drive to evolve are what set me apart. I’ve been the architect of most roles I’ve held, thriving in collaborative environments and bettering myself and the team around me at every opportunity.

Throughout my career, I’ve built and elevated social strategies that cut through algorithm fatigue and spark genuine community engagement. I helped Art Angels gain over 20,000 Instagram followers through original viral content, and brought Betches’ relationship accounts to the highest engagement levels in their history. After increasing YouTube views and revenue for the U Up? Podcast by over 90%, I developed cross-platform strategies that attracted new audiences via Instagram and YouTube Shorts. My time at Healthy Spot and Lids further honed my ability to speak to niche communities—from devoted pet parents to global sports fans.

I also bring a strong background in sales and client relations, shaped by years in retail and my work with Hair & Compounds, where I collaborated with top celebrity hairstylists to deliver standout looks for Shay Mitchell, Miley Cyrus, J.Lo, and others. I’ve worked with iconic brands like Marvel and Netflix, and partnered with talent ranging from Jay Shetty to Quavo—and even TikTok’s favorite golden retriever, Lady.

Maybe it’s the honors student in me, or the product of a chronically online adolescence, but what fuels me is curiosity. I love leading teams, crafting campaigns, and uncovering what makes people click. Social media is a puzzle I never get tired of solving.